The Lectures

Here are some lectures Steve has given in the past. If these topics interest you he is happy to talk on these subjects.

From Sleeze to Cheese: the Disneyfication of New York’s Times Square 

Presented at Harvard University

Steve discusses his personal involvement in the transformation of New York’s Times Square neighborhood and all of the plusses and minuses associated with gentrification.

What’s In Store: How Retailers Can Learn from Theme Parks

Presented at Retail Spaces Conference, San Antonio, Texas

Steve talks about how to put the customer at the center of every story and why it’s important to distinguish between merchandise, souvenirs and mementos.

Story Building by Selling, Telling, & Gelling

This is the classic Steve Tatham approach to design. This three part lecture series contains the core of Steve’s secret sauce to the creation of successful Immersive experiences. First you have to understand the story, then you need to convince others, and finally enlist your team and your audience in the placemaking experience.

Presented at Harvard, USC, and SCAD

I’ll Have What She’s Having: Creating Great Dining Experiences 

Presented at the European Food Service Summit, Madrid, Spain

Understanding the creation of memorable dining experience is more than food and atmosphere. It’s storytelling where the diner is the hero.